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Knowledge Center: Google listing
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Google rankings
Google's search engine, www.google.com, uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO).
These tips may not make your website the first one to appear in the list, but they just may help you move up a little.
Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.
Keyword Phrases
That skim-reading reconnaissance has a purpose: it quickly identifies what people really want to read. When they start actually reading a news story on the Web, they read a larger proportion than if they were reading on paper. Frontload everything especially at the top. Frontloading means starting headlines, paragraphs and links with significant words. The first words then communicate the subject of the headline, paragraph or link. When you frontload your writing, especially at the top of the page, key information is easily caught by the wandering eye.
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